My First Dive Into Typography

This weekend I took my first dive into the world of type. I created a bit of a project for myself, a poster for my freelance work: under the name of Figment Media Technologies. If you're not into putting something like this together yourself, feel free to skip on down to the bottom to see what the finished product looks like.

For those interested, I will continue to explain my procedure. I used two images from bittbox.com's list of 24 free high-res textures for the background: one was a picture of concrete, the other a picture of rusty metal. I put the bitmap of rust on top with an opacity of 55%. The concrete texture is underneath with a heavy noise filter on it. The combination of these textures used in this fashion gave the image a very hard edge.

Background Texture

Once I had the background, I started to play around with the type. The font I used was Helvetica Neue Condensed Bold. I chose this type for its block-like structure and strong capitalization. When you look at the image, it is jam-packed with text going in every which way. Three words stand out to grasp your attention: "Your imagination here". The concept is not to sell a particular product or promotion, but simply to strike the viewer with curiosity and spark ideas. That curiosity will have them look at it for another half a second, hopefully imbedding them with a company name, and maybe even a web site address.

Your Imagination Here

The original image was completed at 300dpi, the one I've uploaded here is only 72dpi. A lot of information is lost when viewing at such a smaller resolution, mainly the noise filter on the concrete texture. The image has a much more profound effect when it is taken to print.

Figment Poster

Special thanks to blog.spoongraphics for inspiration and tips. I hope you like it, and if you do please remember to comment and digg!

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There's a sceret about your post. ICTYBTIHTKY

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